Good Copy Fast

A great way to generate leads is to drive traffic to your Web site. Free, educational content lures them in, while allowing you to demonstrate yourself as a thought leader. In exchange for current and prospective customers’ contact information, you might offer:

• A link to an RSS feed of your blog
• Subscriptions to your eNewsletter
• Viewable Webinars and presentations
• Audible Internet talk radio programs
• Downloadable white papers or guides

Every time you create a presentation, receive a success story, or develop educational content, consider how it might benefit current and prospective customers. Chances are, you can capture the content, post it online, and spread the word to educate others about your content, while gathering information about those who might benefit from your products or services.